Radian Weapons Branding

AXTS Weapons came to Riot to help reimagine what their culture and product stood for and to take their brand to the next step in their evolution as a disruptor in the firearms industry. Immediately it was easy to see that precision machining, meticulous engineering, beautiful industrial design, and reliability were the core tenets of who AXTS was. We developed an entirely new brand language to help them in that effort. New logo, website, messaging and digital/print collateral is just the tip of the iceberg as we continue our partnership with the new Radian Weapons.